Robust decisions

We thoroughly model and test your options to find the best outcome for you.

Responsive and adaptable

We are responsive and adaptable to your changing circumstances and evolving priorities.

Constructive challenge

We are a sounding board and give constructive challenge.

Long-term commitment

We prefer to work closely with founders from the earliest stages and over the long-term.

Been there

We empathise with the journey you're on, having been there ourselves.

We offer you a range of services across concept development, business modelling and business building.

Concept development

The "what" of new venture development is all about market opportunities and business concepts. We search for new opportunities - see our blog - constructively challenge your ideas, and help restructure and develop new business concepts.

Our services include:

• Strategic review
• Opportunity assessment
• Concept challenge
• Pitch review
• Proposition design
• Business model blueprint
• Financing strategy

Business modelling

The "why" of venturing is all about how your venture makes money and how you grow value in your business. Business modelling builds the investment case for your venture and keeps it up-to-date as the venture evolves. It addresses the question of why any investor, including the founder, should invest time, energy, emotion, capital and resources into the proposed venture. Through business modelling we also understand the assumptions, dependencies and risks inherent in your venture and how reducing uncertainty will grow value.

Our services include:

• Strategic marketing design
• Revenue modelling (incl. pricing)
• Customer experience and operating model
• Development road-mapping
• Business analytics and planning
• Ownership modelling and financing strategy

We adopt lean and collaborative approaches to business modelling, rapidly iterating across design, data, modelling, analytics, options assessment and in-market experiments. As necessary, we produce formal outputs appropriate for use with boards, senior management, investors, investment committees and so on, including business plans, financial statements, investment memoranda and management reports. 

Business building

The "how" of venturing is all about executing development plans and go-to-market strategies. We adopt lean approaches with rapid iteration around in-market experiments, reducing uncertainty and adding value steadily over time. We prefer to support new ventures from the earliest stages of concept development and to build long-term relationships across all stages of growth.

Our services are structured around long-term roles and include:

• Start-up COO
• Independent advice (e.g. as Strategy Advisor, NED)
• Venture leadership (e.g. as Venture Director, Co-founder)
• Consulting/ interim engagements
• Corporate services 

Contact us for an initial meeting to discuss how we can help you develop your new venture.

We are highly aware of the cash position of new ventures and structure our pricing to reflect this.

For established businesses and start-ups that have already raised capital, we structure our terms around fees as for regular consultants and interims. We are keen to discuss risk share arrangements if these are of interest to you.

For start-ups before financing, where cash affordability is critical, we are keen to discuss an arrangement based on founders' equity. Our approach to structuring remuneration both incentivises us and means you retain flexibility until we have proven our value to you. We expect to receive fees once financing has been closed.